PROFESSIONAL SUMMARY

Marketing professional with 10+ years experience in Direct and Relationship Marketing with a successful record of
managing multi-million dollar client accounts.

Accomplished at turning under-performing and challenging accounts into profitable programs. A solid working knowledge of all aspects of account and project management principles used to find innovative ways to build stronger relationships with customers. 

Proven results increasing traffic, acquisitions and retention, cost savings and revenue.

                                                            CAREER ACCOMPLISHMENTS 

•   Drove completion of company website redesign project in under three months.
•   Led client project to rename / rebrand a radio network.
•   Supervised the preparation of 10+ presentation decks for six new business client prospects.
•   Supplied POV for implementation and use of two prospecting and lead management SAS programs.
•   Launched partner business by completing business application and developing company collateral. 
•   Spearheaded development of process for new business research documentation and presentation.
•   Owned client relationship for $8.5MM Consumer Packaged Goods POS production and distribution account.
•   Delivered $30K+ in annual savings maintaining integrity of project scope.
•   Increased materials shipment savings by $175K+ annually.
•   Developed financial templates for promotional summarization and budget reconciliation.
•   Performed significant role in development and launch of On-Demand / SAS applications.
•   Drove over $200K in annual revenue by providing specifications for new product development.
•   Reduced direct marketing costs by 15% by refining production guidelines.
•   Worked directly with vendors in creation and production fo 25-30 new catalog items annually.
•   Introduced, cultivated and maintained list of key vendors for new product development.
•   Turned senior travel program to profitability in six months through increased targeted offers.
•   Led project for travel package that had first-ever 100% sell-through in less than 24 hours.
•   Organized turnaround of problem accounts, using integrated multi-channel marketing programs.
•   Managed subscription program for marketing distress travel inventory to targeted travel audience.
•   Demonstrated prowess in managing difficult client relationships.